Case Study
UNC Swimming & Diving — Social Media Internship
Since January 2025, I managed social content for UNC Swimming & Diving — developing recurring series, covering meet-day moments, and designing graphics to grow followers and engagement while maintaining a consistent brand voice.
Objectives
- Increase follower growth and engagement through consistent short-form formats.
- Build a repeatable content system for weekly series and meet-day coverage.
- Elevate brand consistency across graphics, captions, and tone.
Strategy & Execution
- Created recurring formats (ex: weekly Q&A-style series) to build audience habits.
- Optimized hooks and pacing for short-form performance.
- Designed shareable graphics to support season moments (schedule, highlights, achievements).
- Built a consistent workflow for filming, editing, publishing, and rapid iteration.
Results
6,533
Followers Gained
40%
Follower Increase
300%
Views Increase (2 mo.)