Tiesyn
Harris
Creating engaging content and connecting with audiences through storytelling.
Case Studies
A look at my strongest work across social media and advertising/strategy — showcasing objectives, process, execution, and outcomes.
Storyteller.
Creator.
Strategist.
I'm a passionate social media creator and aspiring advertising professional based in Chapel Hill, NC. As a Media & Journalism student specializing in Advertising/PR at UNC, I blend creativity with strategy to craft content that genuinely resonates across platforms and audiences.
Multi-Platform Creator
Active on TikTok, Instagram & Facebook with 250K+ combined followers and growing.
UNC Athletics Intern
Running UNC Swimming & Diving social media since January 2025.
Media & Journalism Student
Advertising/PR major at UNC — bringing classroom knowledge into real-world campaigns.
Data-Driven Strategy
Tracking analytics and optimizing content for maximum reach and engagement.
Authentic.
Intentional.
Driven.
I'm a digital creator and advertising student at UNC Chapel Hill driven by the belief that storytelling should feel authentic and intentional. Through my personal social media and professional experiences, I've developed a strong understanding of how creativity and strategy work together to build meaningful connections.
As a former Division I swimmer, I approach my work with discipline, resilience, and a competitive drive. I value collaboration and empathy, and consistently push myself beyond expectations.
By The Numbers
A snapshot of growth, reach, and impact over the last 12 months.
Grubhub × Super Bowl Partnership
Selected as a brand partner for Grubhub's "Big Game" campaign — delivering 2 sponsored posts that unveiled their new deal. Content ran across TikTok and Instagram, reaching millions during one of the biggest advertising moments of the year.
✦ Paid Brand PartnershipMost Liked Posts
My five best-performing posts across all platforms.
"Reality is gonna hit her soon" — relatable high school moment, massively viral.
"Crumple = good" — viral car crash test explainer that resonated with millions.
"Because I genuinely cannot tell if you're mad or not" — funny take on botox culture.
"Realizing how cooked we are because AI already looks like this" — viral Instagram moment.
"Who's teaching these kids how to play Gaga Ball??" — relatable and funny reaction reel.
Swimming & Diving
Since January 2025, I've managed all social media for UNC Swimming & Diving — from meet-day coverage and athlete spotlights to viral content series. In just over a year the page has seen massive growth in followers and engagement.
Designed the official schedule release graphic for the 2025–2026 season, featuring the full meet calendar and athlete photography.
A recurring series — every Wednesday, swimmers answer a new question. Drove a major influx of followers and millions of views.
View on Instagram →Click to watch on Instagram
First-person perspective of a swim meet filmed with Meta glasses — putting viewers in a swimmer's exact point of view from the water.
View on Instagram →
Highlight graphic celebrating three UNC swimmers who finished 1-2-3 in the 200yd Breaststroke in every single dual meet of the season.
A fun video showing off the new gear our NCAA-bound swimmers received — building excitement around the team's championship run.
View on Instagram →A hype video promoting our upcoming conference meet — inspired by Kendrick Lamar's Super Bowl performance, using one of his dances as the creative base.
View on Instagram →Class Projects
Coursework that bridges theory with real-world creative execution.
A short form video documenting the story of Keri Cleary and her journey of running while battling cancer — exploring character-driven narrative and storytelling.
A class project for advertising account planning — created an advertisement built around a quick-hitting, memorable fun fact focused on immediate audience engagement.
Tasked with creating a full campaign for Crocs — identified the core brand challenge and set up our strategic solution, combining consumer insight with creative campaign thinking.
Click to view — Crocs Customer Journey Map
A detailed customer journey map created for Crocs, visualizing the full consumer experience from awareness to purchase and advocacy.
Click to view — The UPS Store Solution
A strategic advertising solution for The UPS Store focused on gaining more customers through targeted campaign planning and consumer insight research.
Click to view — By Way of Charlotte
A creative project showcasing Charlotte, NC and what I believe is a defining symbol of the city — a personal brand concept built around Charlotte's culture and identity.
Long-Form Content
Beyond short-form, I create longer videos that dive deeper into ideas, culture, and internet trends.
A breakdown of the variety of annoying comment types found across the internet — funny, relatable, and shareable.
An exploration of how a single comment shifted the way people interact on the internet — diving into culture, virality, and online behavior.
Get In Touch
Whether it's a collaboration, brand partnership, or opportunity — I'd love to hear from you.
Where You'll Find Me
Across TikTok, Instagram, and Facebook — building real community one post at a time.