Case Study
The UPS Store — Customer Growth Presentation (Class Project)
A strategy presentation built to drive customer growth — defining the audience, the core problem, and a clear campaign direction with supporting rationale and execution ideas.
Objective
Develop a strategic recommendation to help The UPS Store grow its customer base — clarifying target segments, key barriers, and messaging/campaign direction.
Approach
- Defined the growth challenge and target customer opportunity.
- Outlined messaging that connects UPS Store services to real customer needs.
- Presented a campaign direction with rationale and execution examples.
PDF: The UPS Store — Customer Growth
Open the final deck.
What this showcases
- Structured thinking: problem → audience → insight → strategy → execution.
- Clear communication: concise story supported by rationale.
- Practicality: recommendations that feel launchable.